From Software Engineering to Leading Business Systems
I am Taha Abu Farweh, Founder and CEO of PPS (Pixel Professional Solutions).
My path in business was never a hop between commercial roles. It was a deliberate strategic evolution: from the deepest layers of technology and software, through regional consulting and technical leadership, to founding and running a company that brings software, commercial growth, and operational transformation together.
I combine a strategic view of expansion with a precise operational understanding of what happens inside companies every day.
0
Years Of
experience
A strategic evolution from software engineering, technical team leadership, and regional consulting to founding PPS and leading business systems that combine software, commercial growth, and operational transformation.
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Systems and digital projects
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Markets: Jordan, GCC, Iraq
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Sectors: Logistics, Healthcare, Manufacturing, Retail, Media
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Satisfied Clients
Evolution Line 
Foundation
Software Engineering
Starting from infrastructure, database design, and building complex applications and APIs.
STS • AiElements
Technical Team Lead
Leading engineering teams, designing smart architectures, and turning complex requirements into smooth technical solutions at companies such as STS and AiElements.
PwC Middle East
Senior Consultant
Joining PwC Middle East as a Senior Consultant, adding a high-level advisory dimension in working with major institutions and complex enterprise environments.
Founder & CEO
Founding and operational leadership
Founding PPS to be the strategic partner for startups and mid-sized companies in Jordan, the GCC, and Iraq.
Core Competencies
01
Business Systems Transformation
Turning software from technical tools into operational engines that solve real business problems, raise efficiency, and remove chaos through standard frameworks and dashboards.
02
Growth & Performance Systems
Building growth systems (such as the PPS Demand Growth System / BACR) that connect campaigns, conversion, sales, and LTV — far from random activity or ads-only management.
03
Business Development
Extended experience in shaping business models, strategic pricing, proposals, and partnerships with decision-makers in logistics, healthcare, manufacturing, e-commerce, and media.
04
Frameworks & SOPs
Extracting recurring operational problems and turning them into unified systems that run the company: from client management and administrative control to collections, performance, and NPS.
Experience
Founder & CEO
PPS Pixel Professional Solutions
I lead PPS as a strategic partner for startups and mid-sized companies, combining a strategic view of expansion with operational understanding of what happens inside companies every day.
Regional Markets
Jordan • GCC • Iraq
I build the infrastructure that makes company growth more organized and measurable, with the capacity for sustainable scale across different markets and business realities in the region.
I do not offer theoretical consulting, and I do not build mute software. I work with serious leaders to build the infrastructure that makes their companies' growth more organized, measurable, and capable of sustainable scale.Taha Abu Farweh
Let’s Build Something More Structured
If your business has ambition but needs stronger systems, better visibility, or a clearer path between growth and execution, let’s talk.