Children's clothing Reels content
Seasonal retargeting campaigns
Bonny Baby sold its full inventory during both Eid seasons in under a month each, with no discounts, through precise targeting and professional content.
Results
- 100%Full inventory sold each season in under a month
- $1Cost per sale
- 50%Profit margin after all operational, marketing, and logistics costs
- 0Discounts needed to hit sales targets
Overview
Bonny Baby is a Jordanian online store specializing in children's clothing. During Eid al-Fitr and Eid al-Adha, the window for strong sales was limited to under a month per season. The biggest challenge was achieving fast results in a crowded market without discounts — a real risk in a competitive season where most merchants rely on price cuts. We needed a smart approach that drives real sales by showcasing product beauty and quality instead of attracting customers with offers.
The Challenge
- Achieve strong sales during two specific seasons in under a month each, without discounts or price offers, while controlling cost per sale and ensuring complete sell-through.
The Approach
- Built a focused sales campaign based on deep understanding of mothers' buying behavior during holidays, with precise targeting strategies.
- Created professional content showcasing pieces in real detail, highlighting design beauty and fabric quality through Reels.
- Created genuine product value by showing how each piece fits the occasion and deserves purchase.
- Activated strong retargeting campaigns to keep audience engagement until purchase.
- Launched paid campaigns targeting mothers in the appropriate age group.
- Applied daily ad performance optimization to ensure the lowest cost per sale.