Mental health awareness content
Center Google Business presence
Led a comprehensive digital marketing strategy for a specialized mental health center achieving 5.7M reach, 40,505 new followers, and 3,000+ direct messages.
Results
- 5.7M+Reach across social platforms
- 40,505New followers across all platforms
- 3,000+Direct messages across platforms
- 291Content pieces produced over 12 months
Overview
In mental health, digital presence plays a central role in raising awareness, building trust, and helping audiences access services. This is the success story of Mais Alsamhouri Center, where we led a comprehensive digital marketing strategy from March 2024 to April 2025, achieving exceptional engagement, reach, and digital audience growth. The center provides psychotherapy and counseling in Jordan through individual and group sessions, awareness workshops, and digital content.
The Challenge
- Strengthen the center's digital presence and expand its client base in a specialized, sensitive sector.
- Deliver the center's message to the largest possible audience interested in mental health.
- Build a professional visual identity and develop an integrated website for easy booking and communication.
The Approach
- Comprehensive strategy focused on educational mental health content with precisely targeted paid ads.
- Monthly content calendar and continuous performance analysis to ensure goal achievement.
- Educational content explaining common psychological issues and scientific solutions.
- Short promotional videos for each service and therapist at the center.
- Storytelling through treatment success stories with retargeting campaigns.
- Improved Google Business presence and website optimization.
- Close collaboration with the therapeutic team to craft impactful human messages.